Snapple Rebrand

Logo Identity Refresh and Packaging_ 2026

Snapple is one of America's most beloved beverage brands — built in the '90s on personality, irreverence, and a glass bottle with a signature snap. By 2021, a series of rebrands had quietly erased much of what made it iconic. In 2026, we brought it back. The logo returns to the beloved racetrack shape of the brand's heyday, rebuilt from scratch with custom letterforms — more geometric, less condensed, and structured to hold its own at any scale. The color palette is recalibrated for a digital-first world: bolder, more vibrant, higher contrast — while retaining the warmth that generations of fans recognize. On the bottle, each flavor becomes its own visual world. Explosive fruit imagery makes the taste feel visceral, immediate, and alive. This is heritage, restored.