RC Cola Chicago Bears 40th Anniversary

Limited Edition Packaging Design_ 2025

The 1985 Chicago Bears are not just a championship team — they are a civic myth. Loud, gritty, unapologetic, and completely their own. RC Cola carries that same DNA: a brand built on loyalty, authenticity, and the refusal to be anything other than exactly what it is.

In 2025, we brought these two icons together. To commemorate the 40th anniversary of the Bears' legendary championship season, we designed a limited-edition direct-to-consumer kit — a collectible built for die-hards and a new generation of fans alike. The "Victory Locker" concept drove every decision: the experience of cracking open a locker from that iconic 1985 season and finding a piece of history inside.

The design language is typographic, oversized, and unapologetically bold. Large-scale RC Cola and Bears marks dominate the can and packaging, while a custom sticker sheet — pennants, helmets, badges, and anniversary marks — invites fans to personalize their own piece of the legend, locker-room style. A custom 40th anniversary shield badge anchors the visual system across every touchpoint, tying both brands to the moment they share. The kit doesn't whisper nostalgia. It announces it.