Elton John Eyewear

Visual System for Campaign_2021

For the launch of Elton John Eyewear collection, we took inspiration from Elton John’s own story as an individual and as an artist. For our Visual Identity System, we wanted to evoke the idea of self-expression, but also convey individuality and show the range in our eyewear using a color palette inspired by the actual products.

The brief was to create a campaign to help launch the Elton John Eyewear collection, in partnership with Walmart and Sam’s Club. Because we were partnering with both Walmart and Sam’s Club, and also featuring more than 80 different pairs of eyewear design, we needed to come up with a cohesive system that could work across all partnerships.