Cedars Sinai

Campaign Design Direction_ 2024

Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., renowned for its patient care, biomedical research, and education. In 2024, we partnered with them to launch the "Your Progress is Our Progress" campaign across TV, outdoor, and digital platforms.

Breaking away from typical healthcare visuals, we embraced bold black-and-white photography, motion blur, and candid moments to reflect Cedars-Sinai's relentless innovation. Empowering portraits and urban backdrops highlighted a future-facing institution deeply rooted in real experiences. By pairing this raw visual energy with messaging about patient triumphs, we crafted a brand story that fuses cutting-edge technology with deep empathy—progressive, personal, and unapologetically alive.