ADCOLOR Futures 25

Branding, Art Direction, Print_ 2025

ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries.

The program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie.

Our design for 2025 focused around the concept that each "Future" is framed as its own executable program, written in code they control. Inspired by coding terminals, layered windows, and mouse cursors, the design becomes a metaphor for agency, authorship, and control. The fusion of traditional and digital/modern styles represents diverse voices coming together to edit, shape, and launch the future on their own terms.