ADCOLOR FUTURES 24

Branding, Art Direction, Print_2024

ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. The program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie.

This year’s theme, “Off Mute,” amplifies the voices of underrepresented groups who’ve been told to stay quiet and “take what they can get.” It’s  a bold response to DEI critics who make noise without substance. We’re raising our voices through action—fighting for diversity, equity, and inclusion, building a community where diverse identities and allies thrive. We’re no longer mistaking volume for power—we’re going Off Mute.

Inspired by this theme, we developed a design system that visually embodies amplified voices. Layered frequencies, sound waves, and refraction create a sense of visual volume, while plus symbols serve as key motifs, representing the amplification of diverse perspectives  and reinforcing our commitment to inclusivity and resonance.

Press play to watch the Manifesto video: